Lights, camera, ANGtion!
By Senior Airman Orlando Corpuz, 154 Wing Public Affairs
/ Published June 30, 2016
JOINT BASE PEARL HARBOR-HICKAM, Hawaii -- Step into an Air National Guard recruiting station and photographs and pamphlets abound--photographs taken by them. Perhaps a television commercial extoling the merits of the Air National Guard fills the TV screen--likely produced by them. The ears may tune to a national radio advertisement with information about how to join the ANG--yes, probably written and spoken by them.
The "them" in this case, is ANG Creative, the ANG visual information team tasked with producing video, radio, photography and graphic design for the ANG Recruiting and Retention Service of the Air Directorate at the National Guard Bureau.
"The ANG Recruiting Creative Marketing branch is the official visual information activity for the ANG Recruiting and Retention Division," Senior Master Sgt. Don Luby, ANG Creative superintendent said.
"It's responsible for planning, organizing and producing high-quality, commercial-grade media."
Their production plans brought them to Hawaii where they captured the sights and sounds of the Hawaii Air National Guard airmen and operations from late May to early June.
The team visited the Security Forces, the 169th Air Defense Squadron, as well as various operations and maintenance units of the HIANG. The team also captured HIANG airmen in a casual setting while conducting a media shoot at Diamond Head National Park.
Luby said the Hawaii imagery and video will see a wide range of use.
"We will use this media online in our social advertising and also in our future commercial productions for the Air National Guard," Luby Said. "And we'll also update a 30 second Air National Guard national TV ad versioned for Hawaii with footage we shot on location."
Hawaii's picture perfect weather and the HIANG's variety of mission sets allowed for an image rich shooting environment.
"The best experience we had as a team was honestly getting to know the outstanding members of the Hawaii Air National Guard," Luby said. "Over the past four years we have been to over 40 units and the HIANG had the most smiles, friendly, professional, courteous, and fun attitudes out of any unit we have been to thus far."